Google will start sending search web site traffic to fast-loading AMP news articles in February 2016
Google presently declared that it will eventually begin sending mobile traffic from Google search to new fast-loading types of news articles created using its Advanced Mobile Pages ( AMP ) project starting as early as late February 2016 .
Google is also declaring numerous new affiliations for the AMP project. Texting apps Line , Viber , and Tango are onboard now which will start connecting to AMP content in early 2016 , Google’s head of news , Richard Gingras , have written in a blog post . And also there are various more news outlets now contributing, such as NDTV, Fox News, Joongang, Cinematoday, and Nikkan Sports , Gingras wrote . Marketing technology companies Integral Ad Science, Krux , Moat , Nativo , Polar , Pubmatic , Taboola , and Teads .tv will support AMP pages , he wrote .
Starting in late February, Chartbeat , comScore , Parse .ly , as well as Google Analytics support monitoring of AMP content , Gingras wrote . This is in combination with the associates declared last month.
Facebook is not presently a partner of the program; it includes a similar plan called Instant Articles that hosts news articles on Facebook’s system in order to provide them immediately for people using Facebook mobile devices .
The AMP technological innovation is slightly unique. It reveals what’s known as a proxy cache — something akin to a content-distribution network ( CDN ) for instance Akamai , however this way , small publishers don’t have to pay additional put their content on a CDN . These AMP webpages themselves contain basic CSS and HTML, and a validator and certain specific innovative web components, Google software engineer Malte Ubl declared today at a Google media event on AMP . ( He describes a few of what’s under the covers in a new Average post . )
A developer preview of the AMP project started in October, and right now Google is getting more than 16, 000 new AMP pages every day .
Since the release, the project has received many improvements, as well as new templates, a resizable i-frame, a Vine embed tool , and a Brightcove video player . Later on , Google are going to add more analytics tools that can allow media companies to perform customize checking on usage of AMP pages .
And publishers are working together with Google on metered paywall and subscription methods of AMP, that has a dedicated open resource project on GitHub .
Pinterest, which is currently testing out AMP pages from publishers in its mobile apps, has found that AMP pages are showing up several times faster than regular mobile-optimized pages, based on a press release it put out today
This article courtesy of Blue World Web & Blue World Global Media
