It is definite that online marketing is going to change in the year 2016. The phenomenon pace the industry has shifted in 2015 is bound to be the same even going in the New Year. Here below are the three ways we predict online marketing will change in 2016.
1. Stronger Social Media Integration for Ads
In our analysis, we think that social media networks have huge potential for introducing cross-platform advertising. In other words, come 2016, we expect that you will be able to use different social network platforms such Instagram, Facebook, Snapchat, Google Adwords among many others to run the same ad. This idea was conceptualized in early 2015 when Facebook ads were allowed to be run on Instagram.
What is the Implication of this change?
Advertisers and social media networks are all bound to benefit from this change. This means that advertisers would have a greater reach of the consumer market without having to set different online campaigns. The social networks will greatly benefit from the increased revenue gained from advertising fees. Therefore, it will be seen as a win-win scenario for everyone.
2. More Sophisticated SEO Strategies
As years pass by, SEO becomes more complex. Cheating the system becomes harder for unscrupulous businesses. Outdated SEO strategies such as keyword stuffing or abusing guest blogging which worked in the past will have no place in 2016. The only way to get and stay on top of Google’s front page will be to play by the rules. It is expected that the rules will evolve in 2016.
Google uses SEO to guide them to giving the best possible result for every search. This is the ultimate goal of SEO so as to make it possible for users to get what they are looking for quickly. To ensure that the first thing you find on Google is what you are looking for, Google will be rewarding high quality content linked to high quality websites to feature on their first page.
What is the implication of this change?
Success will be measured solely against quality. We predict that much preference will be given on media such as images, videos and solid amount of copy per page.
Consumers are bound to enjoy the high quality content that will make their work easier. On the other hand, business trying to get noticed have a lot of work in order to stay on top of Google’s ranking.
3. Decline of Organic Social Media Reach
The lack of reach on Facebook posts has baffled many of our clients. For instance, a post on a Facebook page with 1,000 followers will not reach all 1,000 of them. As a matter of fact, you might only reach slightly over 100 if you are lucky. More likes, comments and shares are the best bet for more people seeing the post.
The trend that has seen Facebook and Twitter throttling views as old news is expected to continue in the year 2016. After all, it’s tempting to advertise if you get fewer views for free.
Though everybody want their videos and images to go viral online without spending money, it is not as easy as it sounds. The trend is therefore not taking a reverse gear any time soon.
What is its implication?
You should be prepared to spend more money if you want to get a better footing on social media. This does not dispute the fact that you can get huge following on social media without using money. All that we are saying is that you should be prepared to work harder if you want to go that way.
All we have listed are our guided thoughts and predictions for the year 2016. You too have your say on what you think will change in 2016.
