A great number of Marketers think of social media only as an instrument for extending a business reach, increasing brand awareness and customer engagement, forgetting it huge potential to influences search engine results. But to start seeing your updates featured prominently in search results, a quick starting point is Twitter. You can optimize your tweets and make your tweets shown up in prominent positions on search engines.
Here are a few keys to help you in Optimizing Your Twitter Page
The “nofollow” rule has changed
At the onset of social media SEO, channels like Twitter and Facebook were marked with “nofollow” tags. This feature signaled search engines to deny SEO authority to links from these sites. But recently Google revealed that tweeted links are actually signals for a search engine’s rankings.
Build your reach
Building you reach is extremely important for your SEO optimization effort as Google algorithms checks the authority of users tweeting a link. As a matter of fact, they make use of author quality as a prominent feature to enhance your tweet ranking since they don’t know anyone in real life. Hence your influence on Twitter determines your authority on search engines. That simply suggests that, building high quality followers boosts your tweets’ rankings.
Create a set of keywords
While your might have some keywords your business tries to rank for, they might not effectively translate over without a glitch on Twitter particularly if they’re long keywords. Take a look at your keywords using different tools and choose a set of keywords designed for your Twitter business page. A small set of keywords works best and helps boost your rankings.
Be sure your tweets are retweetable
The length of your tweet is important if you want lots of retweets and still maintain your tweets relevance. To start with, integrate SEO-ready keywords into your tweets then save some space up to 10-20 characters so that retweets won’t eliminate your keywords. It is recommended that you create a formula based on the length of your Twitter username.
Post updates that attract influencers
Now that you have learned the art of SEO retweeting and the importance of authority, ensure you post content that are rich and interesting enough to attract other influencers to retweet your posts. Google recognizes the value of other authority-holders. Hence, posting updates that appeal to influencers will truly boost your optimization efforts.
Put in keywords in your bio
Including relevant keywords in your twitter bio works wonders for any business page, Twitter give room for 160 characters worth business details on your homepage. Ensure you have at least one or two keywords there and that it accurately reflects your business ideals perfectly.
In an effort to improve search visibility you must understand that search engine show your Twitter bio in the description of the link. Hence, it is important to make your tweeter bio grab the attention of your users so that they can click on the link. A great bio as well shows how much attention your business gives to details.
