Why Integrated Marketing Is The Ultimate For Your Business
Blue World Web is has implemented a full service integrated marketing communications program for our clientele. It is our firm belief that the need and importance for delivering an integrated message to consumers across all channels in a given brand’s arsenal is a requirement for a social media marketing program to be successful.
Of course Millennials are without a doubt the most-digitally wise market worldwide and therefore they take in enormous levels of content via their smartphone, tablet, PC and so on. This fact is not up for debate.
Integrated Marketing For Millenials
What is up for debate is that retail marketers and ALL marketers for that matter better not make the blunder of presuming that simply because somebody is catagorized right into a particular group – in this instance Millennials, that they’re not really attracted to or look for what’s regarded as more conventional marketing techniques as well as platforms.
Indeed, I’m rather sure that all Millennials that walk into a retail store is loaded for bear with applications with the prepared to find the newest as well as best deals. Nevertheless, what exactly are you doing Mr. and Mrs. Merchant regarding things such as in store signs? Or perhaps your own team for example? Will they be properly skilled?
Indeed these types of similar Millennials are going to have their cumulative faces hidden within their mobile device of choice even while they’re checking out your store however they’re inside your shop rather than on the web relaxing in front of a display screen. They’re filtering in for a reason as compared to creating their buy on the web.
It is your task to understand the response to this query and respond and adapt appropriately.
Printed Discount Coupons
As for the subject of newspapers, in their press release launching the results of the study mentioned on MarketingCharts.com, Valassis – who carried out their research, wrote “With newspaper as their number one provider for discount coupons as well as bargains, these types of promotion-sensitive millennials are getting their cost savings in the same way as all other customers across age groups and income levels.”
Mobile Coupons In Business Growing
Now this does not mean retailers should forgo digital coupons for the printed variety. On the contrary, as the study also revealed that 27 % of millennials indicated they are using more mobile coupons compared to 17% of the overall findings.
What it does mean, however, is that internet marketers can not reach presumptions founded entirely on age/demographics. Think about it. If somebody had asked you if Millennials like to shop in-store and use newspaper coupons, exactly what might the answer have been? It most likely could have been similar to “Heck no, these are the younger demographic, they won’t care about traditional things such as that.”
Moreover it ensures that assessment is needed to find out if their unique market will actually utilize old fashioned newsprint discount coupons versus. the ones from the digital type or perhaps vice-versa and respond as well as modify appropriately.
Over the past few weeks I have seen two different examples to help augment and justify my preoccupation and belief in always presenting and delivering a cross-channel message to consumers.
The examples I refer to actually speak directly to the demographic many retailers and brands often seek for their own: Millennials and each come courtesy of MarketingCharts.com.
The Brick and Mortar Experience Still A Key Component Of Overall Buying Process
Bottom line: Millennials nevertheless spend the majority of Their shopping bucks in a store. The article made reference to a review done by The NPD Group and highlights the eye-opening figure: 81% of Millennials spend their hard-earned cash inside a brick-and-mortar store when it comes to his or her shopping consumption.
For More Information About How Blue World Web’s Integrated Marketing Services Can Help Your Business, Email Us At info@blueworldweb.com.
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