Twitter made its newest most to persuade publishers to embed Vines (its short, looping videos) into their sites, releasing a WordPress plugin making it easier to do so.
Built on top of the Vine oEmbed API, the new flagship Vine plugin for WordPress allows users embed a Vine easily by pasting in the URL. More, from Twitter:
The plugin automatically adjusts displayed Vine embeds to the content width of your theme. Vine’s embed JavaScript is asynchronously loaded through WordPress’ JavaScript resource manager for improved performance and extensibility.
Twitter also released an oEmbed API endpoint for its Vines, which means that publishers and developers using a content management system that supports oEmbed “can easily transform a Vine video URL into Vine’s preferred embed HTML using our oEmbed API endpoints,” the company said. oEmbed is a format for displaying embedded content by posting a link to that content instead of code, and its API enables websites to use this method.
Twitter has long been seeking for ways to spur the sharing and embedding of Vines. A year and a half ago, it made Vines embeddable on any website, with an embed code option which appears alongside the other sharing options on mobile or web.
Twitter is also in competition with GIFs and other short-form animated content for space in publishers’ content, so it’s releasing tools that make this add on simpler.
