The Christmas period is usually hectic and filled with activities such that an individual is usually involved in a whole of things at the same time; so if the person now has a business he or she is running, such person might almost feel as if he or she is being suffocated. However, it doesn’t have to be that way because this article will be examining some easy-to-work with essential tips that will help your email campaigns to stay on top during this festive season.
1. Maintain some level of consistency
This needs to come to play in the email you’re sending as it is better for people to see a familiar face in the sender field so that the reader of your message can know who the email is from. Try not to exaggerate by changing to a Christmas-themed business name so that it does not confuse your prospective customers; just maintain the earlier trend with maybe a little twist like maybe adding a little festive message at the end of the email.
2. Your subject line must catch the attention of readers
The most important aspect of an email is the title and it requires taking your time because it plays a big role in determining whether your readers will be interested and drawn to reading the email or just delete it at first glance. So the main challenge is getting the right ingredients of words combined together appropriately and here is how to go about it:
• Keep it to a maximum of 50 characters (including space) in total
• Avoid any form of repetition from the sender field
• Read over to ensure there are no typos or spelling mistakes
• It should also not be too sales-oriented.
Basically be original and just speak to your reader’s fears, needs, desires, doubts or ambitions. That way you will get your message across clearly to them and they will stay interested in whatever you have to offer.
3. Find your festive spirit
Like I earlier stated, when it comes to applying the festive period to your online business do not exaggerate or over-elaborate so that you do not fluff it and have the whole purpose defeated. Making use of the festive season appropriately either by adding some Christmas symbol below your email or a little Santa hat to your logo can make everything perfect for you during the festive period so combine it appropriately.
4. Optimise for mobile
This is quite important as your email has to display well on smartphones and tablets considering people rarely sit down with computers before they open email but rather do that on the go i.e. on their mobile devices which means your emails should be compatible with all types of mobile devices so that you do not miss out on majority of your readers and to make things easier for yourself, just try sending it to your mobile device so as to test-run it so to say.
5. Keep it short and precise
When it comes to email marketing, the lesser the better and with the new world of emails there is a lot of cluttering in the an individual’s inbox as a lot of emails which is why it is better to keep your emails simple and precise so that it does not take much time to get your message across to your readers else it will be a waste of time and effort.
6. Check and balance the rate of your sent emails
Life itself produces problems once there are excesses and another thing is that people will not spend all their time reading emails which is why you should not just send continuous emails to your list or else you might lose your subscribers, so watch it and keep the rate balanced as well as your readers happy.
7. Use a singular tone in writing
Now you will most likely be sending emails to more than one person but in order to get your readers more engaged, you need to ensure your emails speak directly to them by trying to build a picture of what they would like to know or read about. An example is “I hope you try this out” which will be more appropriate than “I hope you all try this out”.
8. Make your hyperlinks visible
A hyperlink allows you to access to distinct documents that have been marked out in a particular document. It is very important then that your hyperlinks stand out and are clearly seen by your subscribers so that they can be attracted to clicking on it and reading what needs to be read.
9. Adequate double checking
One standing fact is that marketing and urgency rarely go well together. So being in a hurry to get an email campaign going will never produce the right results because you would have missed some things that could be crucial to the success of the campaign. So ensure to always have patience and double-check before you put that campaign out there so as to ensure success.
In conclusion, while you might want to be creative and exceptional with your email design, remember to keep it simple and basic so that you do not miss the point and lose your readers.
