Do you know that website mobile friendly design is now becoming an important factor of Google algorithmic website ranking? Since April 21st 2015, there has been a turn around on the SEO factors which necessitates site ranking and visibility to Google crawlers. If a site is compatible with mobile devices, then Google would rate it high. A mobile site is said to be a site re-designed to fit into mobile screens of smart-phones, laptops, tablets and android and iOS devices. Since SEO is becoming an anchor of strategic digital marketing, webmasters are now improving their sites for better Google ranking.
It is true that a mobile site provides better ranking on search engine than sites which are not mobile friendly. But it’s not only about traffic generation, there are other benefits why going mobile is so important.
Why must my site be compatible with a mobile device?
• Mobile compatibility improves SEO: Google always recommend that webmasters should build their site to be responsive, but lay more emphasis on the need for your site HTML to be able to serve mobile user. Therefore, if your site is responsive but not mobile friendly, Google may dock your site.
• Increase in mobile site usage: It is pertinent to note at this point that, people are no longer using desktop computers very often and there is also a lower use on laptops when it comes to online surfing. People prefer to use their mobile devices like cell phones and tablets for everyday online needs.
• Time spent online: Studies have shown that time spent on the internet through mobile devices especially smart phones, does far much exceed the time spent on the internet through desktop computers.
• Website load speed: websites that are not mobile optimizes usually render slower than those which are mobile optimized. Studies do also show that most mobile site users will not wait over 10 seconds for a site to load before abandoning the page.
• User experience: It is necessary for your site to be able to support mobile devices due to ease in accessibility. If a link to your site has been share with a user and he or she gets stuck while trying to navigate through your site. Then there is a high tendency that such user would abandon your site.
If you did understand the need for a mobile site, then you must agree with me that to in order to reap the benefits of a mobile compatible site, you need to make your company website more mobile friendly. You can start up by optimizing your website or ecommerce site for mobile usage through the following processes:
• Use simpler page designs: To understand how to simplify your site design, you need to open your site on a smart phone to view it and understand the design changes to effect. You may discover the need to use simpler page designs, larger fonts, good descriptive folders and buttons that are large enough for fingers.
• Develop a mobile version of your site: Developing a mobile version of your site is the quickest way to go mobile. This is easily achievable through mobile site design services or platforms such as, bMobilized or Duda mobile. If you cannot afford to rebuild your site, it is advisable for you to create a mobile site that is linked to your main site. But never should you ignore the complaints of your mobile audience entirely by no going mobile fully or partially.
• Use a mobile responsive design: A mobile responsive design give you the best possible experience at the mobile level and allows for better enhancement of the site’s design and functionality as bigger screen size devices are been used on the site. This implies that, no matter the size of the device screen, the appearance and user experience on the site is similar to that of the desktop.
Maybe it would seem cruel that Google is putting so much pressure on websites owned by businesses for them to go mobile. But the fact still remains that Google is trying to speed up the response of these site to customer’s demands and requests. Nevertheless, smaller businesses have fallen prey to this due to the inability on their part to speed up their responses to these changes as compared to the response of large corporations.
In order for your site to be more visible to search engines, you are obliged to use a more responsive design, design a mobile version of your site and use simpler page designs that are easy to load and convenient for the user. If you abide by all these guidelines, you will get to see that going mobile is your answer to Google ranking.
