The Dos and Don’ts of Content Marketing

We all understand (or should understand) the importance of spending time and energy on content marketing, however, sometimes we lose focus and become less effective. There are areas you need to keep in mind and places to avoid when developing content. In order to help you make the best of your next content marketing, we have listed 8 basic “dos and don’ts” for content marketing

DO:

 Make it interesting

Your content is the obvious key part of content marketing. Keep things interesting when posting and ensure you create a thought-provoking content for your readers. Avoid posting boring contents or information your target audience wouldn’t even give a second thought. Your customers will see you as a viable source for content or answers if your content continually attracts them and lead to engagement.

 Discover Your Target Audience

The first rule of thumb to creating an interesting and exciting content that will lead to engagement is to first understand who you are trying to target. You won’t have much success when you are targeting everybody at once. There is no single product that fit every demographic and the same thing goes for content; there is no single content everybody will find interesting. To do a better content marketing, discover who your audiences are and what types of people are searching for your content and what they are interested in. Once you know and understand the needs of your audience, you can create content well-tailored for their needs.

 Always be original

Avoid mindlessly copying other people’s idea or following them without question. While we encourage you to keep an eye on what your competitor is doing, it is more beneficial to always stand out. Find a way to show your own style and be original. Your audience will definitely notice you if you are different from others. Soon, you will have an audience that runs to you for original content and fresh ideas.

 Keep things Short and Sweet

There is nothing that kills interest in content faster than long, lengthy paragraphs and too many words. Avoid falling victim of these. Always make use of bullets, images, and a few quick sentences to pass your point to your to your reader. You definitely do not want your readers closing your content quickly because they fear it’s too long and they don’t have time to read it all. Things have changed; in today’s world, everybody wants instant gratification and quick available answers. You audience will be satisfied if you can keep your content short and sweet.

DON’T:

 Push Your Product

When creating content, it is vital to create a thought-provoking content which can result in your audience checking out your company or product. You should stay away from posting all about your products and going for the hard sell. Your prospects and listeners will come to you when you post interesting content. Post content they are searching for and they will come to you for business when in need.

 Promote Advertisements

Trying too much to sound like a salesperson through your posting is another way to kill content just like pushing your product. Avoid generic ads or promotions of your service/products. Rather, you should tell a story or create other forms of post that consumers will be interested in knowing.

 Copy Your Competition

Being original is very crucial. How do you expect to stand out when you are always copying others throughout the industry? You have no chance of beating the competition if you are always mimicking what they do. Monitor what they are doing but avoid the urge to follow every of their footsteps

 Focus on Yourself

Focus your content on the topics in your industry. Constantly focusing on yourself will not in any way help your audience to find answers they are looking for nor attract them to keep on looking for your content. There is no harm in relating your posts to your company; however, the conversation will eventually lead back to you by keeping the focus off of you specifically and through having overall intriguing content.

So, go back to the basics next time you want to evaluate your content marketing strategy. Just remember to keep these basic “dos and don’ts” in mind and try to really reach your audience. Ensure you stay away from certain styles and create your own style and original ideas that your target audience wants.