Search Engine Optimization (SEO) has notoriously remained a critical business strategy to pursue for any business with online presence, its relevancy can not be understated. Besides, the growth and development of high-end portable devices has led to a reduction of time people spend using desktops and laptops. The implication of this, is that, the majority of the global population are doing away with their laptops and desktops thereby spending more time with their smartphones. Interestingly, search engines’ conversion rate is at about 150% higher than regular social media suggestions. This is statistically right, for example 81 percent of B2B buyers originated from web searches, with 9 out of 10 usually signifying their intention to buy at a later date. Also, 78 percent of products and services researched in the US in 2013 online was with Google, the major search engine utilized with about 10.3 billion searches per month.
The conversion rate is the handiwork of good SEO.
You can do SEO yourself but there is no room for mistakes or failure to reap the invaluable benefits of SEO. We believe you should hire a pro for the reasons adduced below:
1. SEO is not as Simple as ABC
Forget all the articles you read about on-page SEO practices; you can not figure it out on your own completely and efficiently. Only an SEO expert can figure out a comprehensive and valuable strategy as regards the technical aspects of effective backlinking, content and website optimization, tweaking to achieve great user experience necessary in your niche. He also has to understand and take into consideration the nature of competition from your competitors as well as emerging RankBrain factors, social and domestic SEO efforts. Only a professional can effectively handle all the above within a relatively short time with a prolific strategy for each.
2.The Rules are Dynamic; there is no Single Rulebook
Being a self-taught expert is not enough; it will only make you a short-term expert, irrespective of how many SEO books or articles you have read. This is in pragmatic consideration of how Google, the major search engine, openly, stealthily and steadily make major and minor changes to its algorithm. If care is not taken, you may not only find it hard to catch up with new updates, you will likely find it difficult to identify new changes. Only real-time professionals understand and have a framework to monitor, identify and implement such changes in algorithm to reinforce and compliment your SEO efforts.
3. Robust Analytical Tools
SEO softwares offer robust and detailed analytics which help to ease up your efforts by identifying keywords as well as a possible forecast of each keyword so that you can simply tweak your content and achieve the desired results. As sweet as it is, things can get easily complicated when you have no idea of what the robust data before you mean and how useful it is for you. For example, an analytics showing a higher and alarming bounce rate for your website or landing page is undesirable. How then can you identify the reasons behind it to curb it? Only an SEO professional can figure this out and create a strategy to improve and balance your posts to improve visitors’ user experience which will ultimately reduce your bounce rate.
4. Only the Pros Have the Essential Tools for SEO
Although, there are several free and for sale DIY resources for SEO, only experts possess the right tools and can afford several of them to carry out a successful SEO campaign. This is in stark contrast to you as a busy marketer; you may easily miss the right tools on a spending spree or find yourself unable to fit the right tools into your budget. Such tools usually have advanced analytics components as well as keyword resources vis-à-vis competition, relevancy, search volume, ad cost, etc.
You can not succeed with a trial and error brigade SEO approach, only a pro knows what works and will stand the test of time.
5. Mistakes will likely hurt you
SEO is good but this is not generally true; some SEOs are not good. A good SEO gone bad will leave you in much worse condition, hurt your ranking or get you severely penalized as a result of some strategies you expected to work. In essence, avoid these:
- Buying and soliciting for artificial backlinks
- Duplicate posts or contents
- Keyword Stuffing especially in footers
- Cloaking
- Usage of keywords not specifically related to content or post
One way or the other, you are likely to make any of the above mistakes but an SEO professional can fix this and will never make such mistakes himself.
6. They can easily track and keep abreast of your competitors
Your competitors are improving everyday to maintain their ranking and keep you far below them on search engines. You can monitor them too, identify strategies to outshine them and make you unique. Competitor analysis is an important part of effective SEO, if you don’t do it painstakingly, your SEO efforts can be easily turned into dust. But only SEO professionals in your niche has the skills and experience to create a study group on your competitors, identify ways which will work to keep you on top of competition in your field, reach more audience, etc.
7. SEO has very high ROI prospect
SEO is a different ballgame to traditional offline and conventional online advertising, it offers great prospect for return on investment (ROI) as the financial benefit is amazing when done right. The reason for this is not far-fetched; SEO is a cost-effective and everlasting advertising content-based strategy unlike other adverts which cost sizable money per campaign. Besides, with its targeting ability, your content or product only gets displayed to the pepole who need them and not to people who won’t bother to read their title or jet out of your site after a visit.
SEO services provided by professionals are quite affordable and stand the test of time. It is important to note that other advertising strategies will be fruitless without a solid SEO background built by a professional. Why don’t you hire a professional today to sky-rocket your reputation and business success? Have opinions, share below by leaving a comment.
