With over 1 billion users globally, Facebook undoubtedly features a massively unimaginable reach and enormous potential for businesses. While a number of its unique features are similar to owning a business website a lot are unique to only Facebook.

Marketing campaigns that cost a huge sum of money on other marketing channels can cost just a fraction of the cost on facebook. This makes it a perfect option for small businesses with minimal marketing budget. You simply cannot afford to ignore this platform.

Facebook comes with impressive features which makes it quite flexible for diverse businesses. And the most interesting part is that it’s incredibly easy to setup.

How to build Audience on your Facebook Pages:

The purpose of Facebook business pages is basically branding — brand interaction, brand recall etc which makes  a business brand more reachable to its prospects and customers.

Here are a few ideas to help you build an audience on facebook

Get the basics right

The first thing you must do on your page is to make your profile picture your logo. People would always recognize your page by your profile picture and ensure that it consistent. The second is your Cover photo, this must be something captivating and appealing, and should communicate just what your business does visually. It’s also recommended that you get your page verified to look more credible and trustworthy.

 Be responsive

Customer engagement is at the center of Facebook marketing. The more you engage customers on your business page the more Facebook positions your content on news feed. Hence, actively engaging in the comments section, posting interesting contents that motivate people to give feedback or leave their opinion as well as responding to messages and enquiries is important.

 Posts engaging content

Be careful not to bog your audience with bulk of uninspiring contents, always ensure your content creatively engages your audience. Decide on a posting time-frame that would attract more likes and feedbacks to your posts. Posting once or twice daily is recommended.

Share testimonials

Sharing testimonials on your facebook page shows how your customers feel about your products and services. It works amazing things through a social media platform like your facebook page. Testimonials would definitely echo a products or service genuineness.

Facebook advertising:

Facebook is probably the most effective alternative to Google AdWords plus it more affordable.

Here are a few ideas to help you advertise successfully on facebook

Choose your objectives

Choosing your goals and objectives would ultimately help you achieve a higher ROI. Are you looking forward to expanding your reach or create awareness? Choose your goals before coming up with your facebook ad.

Making use of the best visual

Your ads ought to be mostly visual. Not everyone would want to be distracted from their busy life by needless text. Your visual ads need to look highly professional and portray your brand perfectly.

Choose the best optimization

Most people only choose the optimization option on Facebook but it’s not quite as effective as Optimizing your ad to drive more clicks to your site. Facebook ads are simple to execute and the instinctive design can help first-timers to figure it out straight away.

Make an attempt with smaller budgets after some hit and trials you’ll figure it out for yourself on what works for your business.