While we all know, the Search Engine Optimization field is flourishing day to day with new innovations and technology. Many people may not understand that a lot of what they have figured out recently will be out of date by the next day. Unless of course a person upgrades his understanding by browsing SEO news/articles, there is no question he’ll lag back in the SEO competition.
Being an SEO expert, I hereby recommend some the aspects that manage with off-page SEO. I discovered this community forum to be the best matched spot for sharing. Here is a list of many items most many people may be acquainted with, but I have also added a couple of innovative points that you may not know. Try these Advanced Off-Page SEO campaigns to promote your web site, get rated in search engines, and to develop online reputation (marketing) for your company website so that you can endure in this competing SEO planet.
Note: these types of issues have to be finished after the conclusion of on-page SEO. Prior to carrying out these points you must be mindful of your rivals who can build a damaging reputation against your company and website.
1). Community Creation in Social Networking Sites
Also known as online reputation management, this is the first and foremost step with which you have to initiate your process. Try to become a member of the most popular social networking sites like Orkut, Myspace, Facebook, Linked In, Ecademy, etc., and create a profile of your own. By doing this you can stretch your networking online, get linked with your family and friends, discuss things with each other, and market your company/website to create an online reputation. This is most likely the same as Web 2.0 (Participatory Web), which implies you have to demonstrate your active participation on a ongoing basis.
2). Blogging
This is one of the most effective ways to market your company/website online. Write a blog of your own for your company/website and incorporate lots of unique information. Be precise in what you’re trying to convey for the users in your blog entry and promote your blog in blog directories and blog search engines. You can also market your blog/website by publishing comments in other service-related blogs which permit links in the comments area that are crawlable by the search engines (these blogs are commonly identified as Do-Follow Blogs). If you’re not very good at composing content for blog posts, hire a guest blogger for your blog and ask him/her to write precise and unique content so that your blog can gain more credit from a search engine point of view.
3). Forum Postings
Create a forum/online discussion panel of your own and start a conversation or promote topics with your friends. You can also post/reply to a thread in other service-related pre-existing discussion boards that enable links in your signature which can be crawled by the search engines (aka “Do-Follow Forums”).
4). Search Engine Submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Altavista, Alexa, Alltheweb, Lycos, Excite, etc., to get listed for free.
5). Directory Submission
Many individuals may say that directory submission is lifeless. As far as I’m concerned it is still alive. It is solely based on how successfully we are selecting those directories and how correctly we are choosing the category for submission. Of course, I agree that it gives quite postponed results, but it is worth doing it. Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc. In today’s world many web directories may offer premium listings but don’t go for it.
6). Social Bookmarking
Social Bookmarking is yet another compelling way of promoting your website, but these days most people are spamming social bookmarking sites without understanding how to use them. Since content in these websites update frequently, search engines like these types of sites and often visit them (this is commonly termed as Tagsonomy & Folksonomy in Web 2.0). Do some social bookmarking in popular bookmarking sites like Digg, Delicious, StumbleUpon, Propeller, etc. You should be very careful while doing this and you must correctly handle the tags which are very essential to transmit your news on a extended area network. This may boost your website visitors based on how thoroughly you have participated.
6). Link Exchange
Exchange links with service-related websites (this is commonly termed as Thematic Link Exchange) that can help increase your link popularity, which is a major factor of Google’s PageRank algorithmic rule. Beware of Black-Hats while doing exchanges.
7). Link Baiting
Suppose you have copied/published another website’s media or information in your blog/website. Don’t forget to place their website link as a guide. Do it for other people and, if your information is reliable, let others do it for you. This is another way to increase your link appeal.
8). Cross-Linking
Link to internal pages within your site wherever essential (this is commonly termed Internal Linking). This increases your internal link recognition ,which is another major factor of Google Page Rank algorithmic rule. The best known illustration of successful internal linking is Wikipedia. Also try to get a content link from websites/blogs that are related to your site motif. Try getting a link from within their site content using a targeted keyword as anchor text (much like Wikipedia does). We know that this approach can often be hard to apply, but these types of links have more weight from a search engine point of view.
9). Photo Sharing
Publish/share your website product pictures and make them open. Let your friends see them and comment on them too, which will help move traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.
10). Video Promotions
Like with photo sharing, you can publish/share your product videos, expert views, and ratings of your product and make them public in YouTube, Metacafe, Dailymotion, etc.
11). Business Reviews
Write recommendations about others organizations or ask your friends/clients to write a evaluation of your company in major company review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
12). Local Listings & Yellow Pages
Instead of going worldwide and facing huge opponent, make your website localized so that search engines can easily see your website and bring in the content. This will help you to reach a specific audience. Publish your website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc.
13). Article Submission
Write articles of your own and publish them to favored article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to achieve some deep links for your website (though it’s usually a slower process).
14). Press Release Promotion
If you are a business/service supplier then go for PR submission in popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.
15). Classifieds Submission
Do some classifieds articles to advertise your goods for free. Try Craigslist and other major classifieds sites like Kugli, Myspace, iMadespace, Vivastreet, etc.
16). Social Shopping Network
If you own an e-commerce web site, this is a good strategy for marketing and easily marketing your products for free. Distribute your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other leading social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.
17). Answers
Participate in Answers by inquiring and responding to relevant questions and placing a link to your website in the source section if necessary. If you don’t spam, this is another great way to enhance your link appeal (Yahoo Answers, Cha-Cha, Answer Bag, etc.)
18). Document Sharing
Share your web site files like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.
19) CSS, W3C & RSS Directories Submission
If you have a web design site or provide services related to web design, submit your website to CSS and W3C website directories which may push traffic in direction of your website. Also publish your website to RSS feed directories which, again, will help you attain more traffic.
20). Widget / Gadget Development
Develop some synergistic and advanced widget/gadget programs (such as an online poll or game widgets) for your website and publish them on your blog/website or in other popular social networking sites like Facebook and Myspace. Let your buddies and others vote/play/use the widget/application, which will help you augment your advertising and website visitors.
21). PPC Ad Campaign
When none of the preceding techniques work for you, go for a PPC ad promotion with your targeted keywords. Keep in mind that you have to pay to push more traffic towards your website through PPC.
