Search engine optimization is a collection of guidelines and procedures that are usually pursued by site managers to optimize their site and significantly enhance their rankings in the search engine result page (SERP). These guidelines and set of rules are important, because for the search engines to come up with the most appropriate results, it has to analyze millions of web pages and rank them according to their relevance and prominence. There are basically countless factors that determine page relevance. Prominence is established by employing complicated mathematical algorithms that consists of a great number of variables which are generally known as “ranking factors”.
SEO is important because:
The largest number of search engines visitors will probably only check out the top few options in the search engine results pages (SERPS), hence it is important for site managers to reap this benefits and attract traffic to their site or shoppers their web store by employing the best SEO strategies.
SEO is not just about search engines, high-quality SEO strategies enhance the site visitors’ experience and user friendliness of a site.
People have more confidence in the results that pop up from search engines result pages, hence SEO, greatly enhances site credibility.
SEO can give your site great social elevation: When people find your site on Google they are more likely to promote it on social media channels like facebook or twitter.
SEO is extremely vital for the easy functioning of huge site directly and indirect.
SEO has the potential to put you far ahead of your rivals. If your site and another offers the same service or sells the same thing, the optimized site definitely has more prospect of gaining more traffic and sales that the one that is not optimized.
SEO is cost-effective and provides a good return on investment ROI when compared to other online marketing options like, social media marketing, PPC and so on.
SEO increases brand awareness as search engine rankings greatly determine the volume and quality of traffic a business website get. Since SEO makes it possible for website to appear at the top of search engine result pages the more the business site ranking improves, the more it will frequently show up at the top of searches which will ultimately create brand awareness among it many customers and prospects as well as a high conversion rate.
A business SEO optimized content that is shared on facebook, twitter or other social media channels can help customers and prospects gain a positive image of the business and promote brand loyalty.
SEO is mobile friendly: Customer interaction online never stops becoming simpler and an important part of any profitable business. Even though your prospects need to literally visit a brick-and-mortar store to buy your product, the most important point to discover your service or product is online and SEO techniques, like local search optimization can quickly help your product or service get in front of mobile users with ease.
How can you to get more links?
High-quality content can get you natural links which will often drive great rankings and traffic but When you attempt to get links the easy way you might be successful for a short while but eventually your site would vanish from it position after Google update.
