In today’s fast paced business environment there are more than enough options and setups for Businesses to engage their numerous prospects and customers on social networking sites like facebook, twitter and instagram.
Engagement basically suggests getting business fans and prospects to carry out an action as a reaction to your company’s post on social media, these popular actions could either be ‘Like’ ‘Comments’ or ‘Share’. Customer engagement has long been a standard metric for assessing social media effectiveness; however it does not always convert to sales. With billion of social media users all over the globe, social media has become extremely important tool for all businesses both online and the brick and mortar businesses.
Social Media Engagement Platforms
What in the world does social media engagement seems like for a business enterprise? Businesses and organizations have to employ social media to catch the attention of new prospects and keep existing customers. Hence let’s take a look at the various options your prospects and customers have on the various social media platforms.
Facebook: On this social media space, your prospects and existing buyers can click like on your posts, comment on your update or share you post.
Twitter: On this social media channel prospects and customers could follow your business page, retweet or mention your business in a post.
LinkedIn: This platform allows your followers interact on your post, click on the post and follow your company.
Social media engagement strategies
Post on a daily basis
It is important to consistently keep your business on the eyes of your customers and prospects. Always post humorous and engaging newsfeeds. Consistent posting helps to keep your business notable for prospects and customers, reminding them that you really exist and have interesting stories to share. Having said that, So many posts in a day would appear like spam and could make your prospect ignore ignored your post, it could also make your business get popular as a notorious ad spammer.
Make use of images
Graphics radically increase connections rates for most social media sites. Studies have proven that facebook content with graphics have a higher interaction rate, as opposed to the one that have none. Graphics additionally boost re-tweets on Twitter by a higher percentage.
Be personal
Stay away from sounding like you are releasing a press statement with your social media post; demonstrate to the readers that the people behind are real people.
Be attentive
Being attentive to your customers is crucial when it comes to engagement. Listen to what consumers are saying with regards to your brand and take notice of critiques in an effective and constructive approach. In the event that customers have sound complaints, deal with them immediately. Then everyone would see how pleasantly warm and responsive your business can be.
Monitor
There are a number of free social marketing software applications which monitor shares, re-tweets, likes and keywords related to your brand. Some sites make use of numerous crawlers and algorithms to figure out who is viewing your social media posts and how they are reacting to the post.
Contests
Contests and special gifts are an effortless way to boost interest in your business social media page. Beside, people love free things.
Partnerships
You can share links and create unique content with other popular businesses provided they are not your rivals.
Cover all the social media channels
It is possible to create content for your most prominent social media sites and share the content across the different channels. For instance Instagram posts to Facebook and Twitter.
