Businesses are always on the lookout for ways to reach out to audiences across numerous social platforms. From augmented reality, Ephemeral content to Influencer marketing, there is a great deal to look forward to in 2018.
Over the years we have seen online video media becoming more relevant on social media but in 2018, we are going to see a tremendous spike in native video content on social media channels and there is absolutely no reason why it won’t keep growing dramatically.
As outlined by a summary of research by Cisco, in 2019:
Online video media is going to account for eighty percent of worldwide web traffic
Around a million minutes of online video media are going to be shared nearly every second
It is going to take a person 5 million years or more to watch all the online video content shared in a just a single month.
Facebook Founder Mark Zuckerberg revealed at one of the company’s meeting that the network is getting 8 billion online video views on a daily basis.
Additional Data from Facebook reveals:
The volume of online video content post per individual has grown to around 75% percent across the globe and 94% percent in the United States.
The volume of online video media from people and businesses has grown 3.6 times year-over-year
Above 50 % of those who check out Facebook in the U.S. daily watch one or more online video media
Snapchat isn’t left behind. The ephemeral messaging platform receives 6 billion everyday video views—that’s thrice what the number was a few months back.
And let’s not overlook the platform that began the social video trend: YouTube. This video-focused site continues to pull in powerful figures.
As shown by this figures:
YouTube has over a billion users—almost one-third of all people on the internet—and on a daily basis people watch countless millions of hours on YouTube and generate enormous amounts of views
The volume of hours people invest watching videos on YouTube is growing 60 % yearly
The volume of individuals watching YouTube has improved 40 % yearly since March 2014
This would keep you wondering if the age of native social video that was envisaged long ago has finally come. It was forecast that in 2016 the battle between the 2 online video superpowers Facebook and YouTube will intensify it seems like the battle is raging fiercely with every passing day. We are also seeing how new entrant like Snapchat are contributing to the overall growth of social video as a medium.
