In the strategy of creating an impressive and effective website, create landing pages is the cornerstone of your site. It acts as a central location for incoming traffic, where it is a web page all its own – complete with elements that are designed to bring a viewer in for a closer look, and to navigate further into the realm of your website as a whole.
It’s important to get landing pages that also acts as a catch basin, collecting the viewer’s data for dissemination at a later date. This information is important for two significant reasons:
• Viewers share their demographic info for marketing future communications
• Pro ides a way to generate leads for further projections
By marketing landing pages that are well-balanced, the site must be relegated to the interests of the person coming in for a look. There are specific target markets and key words that draw a visitor in for further examination, utilized with indicative language and messages. Landing pages draw customers from online media aspects such as email campaigns, PPC advertisement campaigns, and product placement referrals.
This information is then traded in a sense for the visitor’s information, a significant element in forwarding a marketing strategy that converts to sales. No matter what, the focus is on organic content and traffic- if visitors don’t want to be on a site, they surely won’t interact with it. If they don’t interact, their information is fruitless. Those customers who do convert to sales are doing so because the information they have been seeking is presented on a professionally crafted landing page, and it offers content that makes them want to stay, to realize the value of their search, and draws them into other areas.
How a Landing Page Functions
The best landing page spells out exactly what a customer is looking for- if your product is a web design, logo creating machine built from the ground up as a small business model – this is something your customers want to engage with. Your landing page will have examples, customer testimonials, ordering information, and a plethora of options available for investigating further into the website. But, but significantly, it will have a Call to Action (CTA) element that urges the viewer to take the next step and engage- it may be a straight out order form, a survey, an place to leave information for further communication, or any other CTA that asks the customer to take a step and do something to engage.
This CTA is an opportunity to advertise further one specific aspect of your services. It might be a way to highlight a positive value in a new service, a way to reward loyal customers, or an offer for a reduced rate on design services- no matter what the message, it is designed to capture your audience’s information for marketing and sales purposes. This capture through the CTA is your bread and butter- this is what is going to make you money now, and most definitely in the long run.
When designing your message for the landing page, take some time to consider what exactly your information is doing to direct customers to your CTA:
• Headline: Make it stand out and take notice not only for your organic traffic, but also for any who might wander in. It needs to be a desirable image and concept that viewers wish to learn more about.
• Specific Content: Use the KISS methodology – keep it simple stupid. This lets your customers draw in information quickly in order to make quick judgements on your product. If they like it, they will engage. If they don’t, work on firming up your content’s message so they do wish to stay. Use punchy, bullet lists to show exactly what information you are sharing as significant and move quickly from one concept to the next.
• About Us: These are facts about you and your company, letting your viewers know there is a live, real human being process behind their orders. This gives them the confidence to contact you with questions, and belays their fears that perhaps you might not be a real organization.
• CTA: This is the bread and butter- so make sure it displays significantly for anyone visiting your site. Make them want to learn more, or to gain a discount should they sign up today. If the CTA is interacted with, you’re in the clear. Place it prominently on your landing page so there is no mistake that this is the next step for your customers to take.
Your last action, as in life itself, is to reach your customers on a personal level. In order to do this in the simplest yet most impactful way, thank them. Their time is valuable, and they spent it with your site, so make sure you let them know how grateful you are they are considering your service. More sales come from this element than from any other message, so keep it simple.
